Parodic satire of NO-DO in «Polònia»: Iconoclasm and visual re-framing of the Spanish (far)right-wing discourse

As cultural content, Polònia constitutes an unusual case. We are dealing with one of the highest audience-share television programmes in Catalonia recent years. Moreover, it is uncommon Spanish political-media system, where satire does not enjoy such a social acceptance by audiences. The purpose this study consists analysing how parody Francoist regime newsreel (NO-DO) serves ridiculing and satirising extreme-rightist discourse Vox political party. employ visual re-framing approach to topic, examining keyframes three pieces related formation leftist coalition government between Socialist Party Unidas Podemos, dialogue roundtable about Catalan conflict feminist celebration International Women’s Day. results refer re-articulation representation power icons sphere. mocks alleged victimisation rightist concerning conflict, feminism immigration. Those topics resonate old NO-DO. relate those building national identities amid sense addressed specific target cues. At same time, parodic TV3 considered context (post)modern iconoclastic tradition.